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Carlsberg

Written by Julia
30/01/2021

Mark Ritson: Turning Carlsberg Liverpool-red is a branding masterstroke

By adopting Liverpool FC’s red colour to celebrate its long association with the club, Carlsberg continues to play with its distinctive assets in a way that revitalises the brand. The quest to transform Liverpool FC into a world-beating side really only began in the 1960s. Prior to that Liverpool played in the shadow of their

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