Nestlé, Tesco, Sainsbury’s: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Tesco, Sainsbury’s, Waitrose and Nestlé will pledge to help halve food waste by 2030

Nestlé, Tesco, Sainsbury’s and Waitrose will pledge to help halve food waste by 2030, ministers have announced today (Monday 13 May).

Retailers, hospitality and food companies are expected to agree a number of initiatives, including  big discounts on food sold after its “best before” dates and smaller size portions at reduced prices.

Around 300 individuals and businesses have been invited to the Step Up To The Plate symposium in central London and are expected to adopt a package of commitments as part of the major drive to tackle food surplus.

Businesses are expected to set their own targets to help contribute to the UN Sustainable Development Goal of halving per capita global food waste by 2030.The government also wants attendees to adopt the Food Waste Reduction Roadmap to help companies measure and report on efforts to cut back waste.

Tesco CEO Dave Lewis says a commitment from all UK food companies to publish their food waste data within the next 12 months should also be part of the deal.

“We welcome the UK Government’s focus in this area and see an opportunity to press even further to continue to lead the world in our efforts to tackle food waste”, he says.

Tesco will publish its latest food waste data in its annual report on Tuesday.

Britain currently wastes 10.2m tonnes of food every year, with 1.8m coming from food manufacturers, 1m tonnes from the hospitality sector, 260,000 tonnes from retail and the rest from households, according to the Department for Environment, Food and Rural Affairs.

Sainsbury’s launches community-inspired campaign to celebrate 150th birthday

Sainsbury’s has launched its 150th campaign with a TV advert celebrating its heritage and community values.

The ad, created by Wieden+Kennedy London, follows the creation of a cake as a narrator tells the grocer’s history from its inception to the present day. Each tier represents community contributions from Sainsbury’s employees – from the opening of the very first store on Drury Lane in 1869, to more recent initiatives such as the retailer’s 20-year partnership with Comic Relief.

“Community has been at the heart of our business since 1869 and we are delighted to bring to life the achievements and dedication of our colleagues in our 150th campaign,” says Laura Boothby, head of broadcast marketing at Sainsbury’s.

“Sainsbury’s has always had a focus on contributing to the communities we serve and we’re proud that this is a legacy that still stands today.”

Other key milestones and events from the supermarket’s history are also included in the ads, such as promising to keep jobs for World War I soldiers and fundraising for Christmas parties for disabled children sin the 1960s.

The ad kicks off Sainsbury’s 150 Days of Community initiative, which sees its 180,000 employees volunteer in their community.

One in 10 high street shops are empty

One in 10 high street shops are empty, according to new figures, while the decline in high street footfall is beginning to slow.

The latest BRC-Springboard Footfall and Vacancies Monitor shows town centre vacancies climbed to 10.2% – an increase from 9.9% on the previous quarter and the highest level since April 2015.

Collapsed retailers such as Toys R Us, Poundworld and Maplin were responsible for hundreds of shop closures last year as more retailers continue to struggle with high rents and online shopping.

Despite the alarming figures, footfall decline is slowing at 0.5% compared to the same period last year, when it declined by 3.3%.

High street footfall fell by 1%, while shopping centre footfall fell by 2.1%. Bucking the wider trend, footfall on retail parks increased by 2.2% in April.

However, retail experts say it is disappointing that the Easter boost has not led to a rise in footfall for the month.

British Gas warns of ‘challenging’ conditions

British Gas owner, Centrica, has warned that trading conditions have been “challenging” due to the cap placed on tariffs, warmer weather than usual and the falling price of UK natural gas.

The company says those factors are expected to impact its financial performance in the first-half of the year and will affect the full-year performance. However, it won’t have the full picture until interim results are released on 30 July.

It cites the government’s new energy price cap as a major reason for a dent in its figures, including a one-off £70m impact in the first quarter.

However, the company says a cost programme would still help it reach adjusted operating cash flow targets of £1.8bn to £2bn in the full year of 2019.

Dairylea dares consumers to “reconnect to their inner child”

Dairylea is encouraging people to “reconnect to their inner child” in a new campaign that sees it rename special packs.

‘We Dareylea You!’, created by agency ELVIS, has renamed the cheese snacks ‘Dareylea’, with over eight million packs rebranded to encourage families to get outside and get out of their comfort zone.

Patrick Bochet, marketing director of meals at parent company Mondelēz, says: “This bold campaign encourages people to reconnect to their inner child in a fun and original way which feels perfectly in keeping with the Dairylea brand. We can’t wait to see how people respond to our dares.”

The campaign will run across out-of-home, social and radio, as well as in-store.