Coca-Cola moves into alcohol market with premium mixers

Coca-Cola’s Signature Mixers range marks the first time the brand has expanded into the alcohol space and taps into the growing premium mixer market. Coca-Cola is launching its first premium mixers under the Coke brand as it looks to expand into growing premium mixer market. Coca-Cola Signature Mixers features four flavours designed to be mixed

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Sainsbury’s eyes growth in non-food as it looks to profit from challenged retail environment

The struggling supermarket believes it is in a “very strong position” to grow its general merchandise and clothing business, and sees opportunities in consolidation despite the failed Asda merger. Sainsbury’s sees significant opportunities to grow its general merchandise and clothing businesses, suggesting it is in a “very strong position” to profit from a challenged retail

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P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’

P&G’s brand boss Marc Pritchard believes the digital media industry needs to move beyond “endless retrofitting and clean-up” to instead create a “new media supply chain” focused on quality, civility, transparency, privacy and control. Procter & Gamble (P&G) is warning digital media companies that they need a rethink of their ecosystem to build in quality,

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